To be sure, not all dating apps are equal. People who use matchmaking apps are looking for a romantic relationship with the ultimate goal of getting married. American users of these apps spend $77 per year on average. Online dating apps are for those looking for a romantic relationship but with no initial interest in getting married. They spend $15 per year. Casual dating apps are for the crowd interested neither in a romantic relationship nor in getting married. They spend $26 per year on average.