TikTok has a new queen as Charli D’Amelio overtakes Loren Gray to become the app’s most-followed star!

Social media has taken over modern society with millions joining up to sites such as Facebook, Instagram, Twitter and YouTube.

However, nothing has quite seen the explosion in popularity that TikTok has.

The site only went live in 2016 but it’s already amassed a userbase of more than 500 million people.

Naturally, given its popularity, there is always plenty of interest in just who is the most followed person on TikTok and today has seen an exciting development in this area.

OVER ON INSTAGRAM: Only Until Tomorrow Challenge explained

TikTok’s new biggest star!

For months, if not years, TikTok star Loren Gray has been the Queen of TikTok with the most-followed account.

However, on March 25th, 2020 that all changed as Charli D’Amelio, who has flown onto the scene in recent months, has climbed to the top of the TikTok mountain and is now has the most-followed account on the social media app.

Her popularity on TikTok and Instagram has led to fame away from social media as well, even appearing on The Tonight Show alongside Jimmy Fallon.

Charli D’Amelio’s TikTok follower count

On TikTok, Charli D’Amelio is listed as having 41.4 million followers on the app which makes her the most-followed person on the site.

Her account is even more popular than TikTok’s official page which has 37.9 million followers.

According to Live Counts, Charli D’Amelio stands at a whopping 41,390,971 followers at the time of writing.

Loren Gray’s TikTok follower count

Loren Gray has had TikTok’s most-followed account for some time now but with just 41.3 million followers, she’s now slipped to second place in the all-time follower’s list.

Live Counts, at the exact moment of writing, suggests that Loren has 41,319,991 followers, which is still hugely impressive but is not enough to keep her place at top-spot.

You can buy fake TikTok followers, but it might cost you your privacy

A star is born almost every day on TikTok. The short video platform has turned some ordinary teenagers into online celebrities, and other celebrities have also flocked to the app to promote their online personas.
So it’s not surprising that a shadow industry selling fake TikTok followers has risen in parallel with the app’s popularity, catering to those in search of virality and clout. A quick search through Google these days gives people ample choices of vendors selling followers, likes and shares for a reasonable price.

As someone who doesn’t consider herself TikTok material, I decided to see if I could boost my own TikTok status.

The process was easy. I just had to type in my TikTok account, make a payment of US$2 for 100 followers and wait. I tried buying from two different vendors, but only one delivered. By the next day, I had gone from 18 followers to 118. I’m a star!

TikTok is the source of many viral videos, and some TikTok creators might be paying for fake engagement to stand out from the crowd. (Picture: Rafael Henrique/SOPA Images/LightRocket)

Who are all these new followers and where did they come from? That’s not clear.

In a recent report , the Digital Forensic Research Lab (DFRLab) and its researcher Kanishk Karan unearthed TikTok accounts that could be inauthentic profiles. But the evidence is still inconclusive on whether the accounts have bots or people behind them. The clues were alphanumerical handles, no profile pictures or stolen pictures, and a lack of uploaded content while commenting on other users’ videos.

“There’s a growing paying-for-engagement industry,” Karan said. “This isn’t a TikTok-specific problem; fake engagement is across platforms, including Instagram and Facebook.”

Social platforms have long struggled in their fight against fake engagement. The same company that sold me TikTok followers also offers engagement for Facebook, Instagram, Twitter, Youtube, Spotify, Soundcloud and Twitch. It even does it for messaging app Telegram.

The response from social media companies has been to deleting these accounts in droves. In a landmark move last year, Facebook and Instagram sued four companies in China for selling fake accounts, likes and followers.

TikTok’s own community guidelines point out that inauthentic activity is against the rules. TikTok owner ByteDance did not respond to a request for comment.

But if you’re eager to ramp up your TikTok following, you should know that turning to these vendors could endanger your privacy, according to DFRLab’s research. It found more than 50 apps on the Google Play Android app store that offer inauthentic engagement services in the form of likes, followers or shares. And these apps demand a lot of access.

Searching Google Play Store for “TikTok fans” turns up dozens of suspicious apps. (Picture: Screenshot from Google Play Store)

Once installed, many of these apps require access to many of a phone’s permissions. These can include access to the phone’s contact list and the ability to modify content. The privacy policies for the apps often appeared to be copied from other apps – and that’s if they had a privacy policy at all. Google’s rules state that apps should disclose how they collect, use and share data. Google did not respond to a request for comment.

But many of these apps might also be scams. I tried several apps promising to deliver fake followers within one to seven days, but not before being bombarded by a number of ads. One app instructed me to share 10 TikTok videos in order to get my content shared. Another promised likes for using certain hashtags. And one app told us to watch ads “to prove you are human.”

After multiple attempts, though, these apps gave no results. My follower count didn’t budge. And what happened with my precious data is anybody’s guess.

TikTok introduces campaign reporting tools to its Creator Marketplace

This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.

To check to see if you already have access to Insider Intelligence through your company, click here.

This week, TikTok is introducing new analytics features to its Creator Marketplace to help brands measure campaign performance, according to SocialMediaToday.

Business Insider Intelligence

TikTok’s Creator Marketplace, which launched late last year and is still only available to select brands, has primarily served as an influencer discovery tool by offering the ability to filter through different influencers (based on region, topic, and follower count) and compare their average video viewership.

With the new features, the marketplace now looks more like a traditional campaign management system — it includes key metrics like views, engagement, engagement rate, and audience breakdowns for each sponsored posts.

Brands are increasingly turning to TikTok influencers as a cost-effective means of building brand awareness among younger audiences. The video-sharing app has seen fast adoption since its 2016 launch in the US: TikTok now has an estimated 45.4 million US users, according to eMarketer estimates.

In particular, the app is beloved by US teens: As of October 2019, 45% of US consumers ages 13-17 reporting having used TikTok in the past month, per Common Sense Media data charted by eMarketer. The app’s rapid uptake and popularity among young people has made it the object of considerable excitement among brands, and so far influencer marketing has proven to be an appealing route on the platform.

In particular, TikTok’s sponsored hashtags have drawn billions of views for brands, and the viral success of these campaigns depends on brands hiring influencers to create content for their specific hashtag. For example, Chipotle’s #boorito hashtag reportedly netted more than 3.9 billion views on TikTok, a figure that was achieved with the help of several TikTok influencers.

While TikTok influencers can help brand generate massive view counts, it’s still a challenge for brands to get a handle on the ROI these campaigns offer. Previously, marketers had to either collect their own engagement data on TikTok campaigns or rely on self-reported data from influencers or the agencies that contract them.

Plus, brands previously lacked a meaningful way to gauge whether the audience who saw a given video actually aligned with their campaign’s target audience. Taken together, these challenges have made it hard for marketers to both measure the overall success of a single TikTok campaign and to compare the value of individual influencers.

TikTok’s new measurement tools should help brands overcome these challenges in two ways:

Brands will have a consistent and reliable way to measure how effective a campaign is in increasing brand awareness. With the incorporation of real-time viewership data into the Creator Marketplace, a brand will have a centralized, objective location through which to determine how many people saw or are watching a sponsored video.

Brands will have a quantitative method of comparing the value of various influencer partnerships. The new reporting tools will let brands measure if an influencer is regularly creating content that users engage with and if such users match their target demographic.

Want to read more stories like this one? Here’s how:

TikTok stars Charli D’Amelio & Addison Rae are now taking over YouTube

Two of TikTok’s biggest stars are already making the leap to YouTube stardom, as the pair rack up millions of views in a matter of days with their makeup routines and tutorials.

Starting their TikTok careers less than one year ago, in Summer 2019, D’Amelio and Rae (real name Easterling) have skyrocketed up the app’s charts, with the former now the second most followed account.

With a combined follower count of over 66 million as of March 22, the young stars are becoming two of the most talked-about content creators on the platform – proven by their instant success on YouTube.


Normally, it would take an aspiring YouTuber years to build up a following and attract lots of views on their videos but, for Charli and Addison, their names are already bringing in the viewers, without ever really being dedicated YouTubers.

First off, Charli collaborated with established beauty YouTuber James Charles, who did her makeup and discussed some of the pitfalls of her TikTok fame.

A separate video of their collab was also posted on D’Amelio’s own channel, and combined the two videos have racked up over 12 million views in just over a day (10 million on Charles' channel, and 2.2 million on D’Amelios. They were also placed at number 1 and 3 respectively on YouTube’s trending page. Addison Rae kickstarts YouTube

Back in August 2019, Addison Rae uploaded her first YouTube video – a makeup routine. It was clear that she wasn’t a seasoned YouTuber yet though, and so has done an updated version on March 19.

In only three days, the video has already cross the 1 million views mark, with her subscriber count boosting by over 300,000 in the past 30 days, up to 760,000.

It won’t be long until she too crosses the 1 million sub mark, chasing D’Amelio’s 2.2 million. The pair are close friends, but are also in a friendly rivalry to see who can hit various milestones first.

It looks inevitable that D’Amelio will overtake Loren Gray to become the number one account on TikTok soon but, with the backing of her agency and the Hype House, she will no doubt have ambitions to expand more into other platforms like YouTube.

Addison Rae has also teased moving into livestreaming, even streaming games on sites like Twitch - another booming social media platform.