BOSTON–(BUSINESS WIRE)–Facebook’s acquisition of visual positioning specialist Scape Technologies in February 2020 has the potential to transform Facebook’s efforts in mapping and augmented reality (AR) according to a new report from Strategy Analytics, Is Facebook’s Scape Acquisition a New Vision for Location or a SLAM into AR?. The acquisition potentially pits Facebook against other location and mapping platforms: Google, HERE, Mapbox and TomTom. All are aiming to provide next generation maps to support real-world augmented reality (AR) experiences across a variety of sectors, in addition to assisting machines such as autonomous vehicles, robots, and other connected objects navigate the world.
Nitesh Patel, Director at Strategy Analytics added, “Facebook must be viewed as a potential competitor, or partner, to location players Google, HERE, TomTom and Mapbox. These companies understand that visual positioning, machine maps and computer vision are key building blocks for the next stage in evolution of the location sector and for providing advanced location services. Both Google and HERE are testing visual positioning as an alternative to GPS, particularly in urban environments where GPS performance is hindered by urban canyons.”
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