These TikTok stars with millions of followers found fame creating short video clips lip-syncing to soundbites and showing off viral dances.
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These are the 38 biggest stars on TikTok, the viral video app teens can’t get enough of
TikTok stars (from left): Spencer X, Charli D’Amelio, and Lauren Godwin.
Spencer X/YouTube; Charli D’Amelio/YouTube; Maury Phillips/Getty Images
TikTok is one of the most popular social platforms, particularly among Gen Z, where users can watch short-form video clips and create something that could go viral.
Some of the most popular creators have millions of followers, who watch them lip-sync, dance, and produce comedy skits as they grow into high-profile influencers.
These are the 38 most popular TikTok stars, who found fame on the platform and have since each racked up more than 10 million followers.
To teens, the most popular figures on social media platforms like TikTok are well beyond mega-celebrity status in their eyes.
The hottest accounts on the two-year-old TikTok don’t have nearly as many followers as the top channels on the more-established YouTube (where T-Series has blown past 100 million subscribers). However, TikTok can be credited as the launchpad for many of the memes and songs criss-crossing the internet, including Lil Nas X’s chart-smashing hit “Old Town Road."
Note that this list consists of independent creators who blew up online thanks to TikTok or its predecessor, Musical.ly. The rankings exclude accounts run by companies, and those from users who got famous first through other means — like former Vine stars Cameron Dallas and Zach King, and JoJo Siwa and Mackenzie and Maddie Ziegler of “Dance Moms” fame.
These are the 38 biggest stars on TikTok:
38. Maverick Baker — 11.9 million
Maverick Baker is a 19-year-old TikTok star living in Oklahoma who produces popular lipsync and dance videos. He releases music with his brother Cash, a fellow TikTok star, under the name “Cash and Maverick,” whose joint TikTok account has 6.3 million followers itself.
The Baker family is a team of social media famous siblings: Maverick, Cash, and their sister Lani collectively have more than 31 million followers on their individual TikTok accounts.
37. Suraj Pal Singh — 12 million
Suraj Pal Singh is a TikTok star from India whose videos often comprise of comedic sketches and star his girlfriend, Yashi Tank, who has a respectable 7.6 million followers on her own account.
36. Zoe LaVerne — 12.1 million
Zoe Laverne is an 18-year-old from Indiana who became famous her freshman year of high school for her videos on Musical.ly, TikTok’s predecessor in the US before the two platforms merged in 2018. LaVerne also runs a popular YouTube channel with her boyfriend, fellow TikTok star Cody Orlove.
(Tied) 34. Oye Indori (aka Robin Jindal) — 12.4 million
Oye Indori, whose real name is Robin Jindal, is one of the most famous Indian comedians on TikTok. While his TikTok feed comprise funny skits with his prominent TikTok friends, his YouTube channel is filled with pranks and song parodies.
(Tied) 34. Josh Richards — 12.4 million
Josh Richards, 19, is one of the six TikTok stars living in Sway House, a rented house in Los Angeles designed for its creators to easily engage in content collaboration and video production.
33. Nagma Mirajkar — 12.5 million
Nagma Mirajkar was the first “regular” Indian woman to be crowned a verified creator on TikTok — that is, her fame came sheerly from the platform. Mirajkar, 28, creates videos raging from comedy skits to fashion and style tutorials.
32. Sky & Tami — 12.7 million
Sky Odin and Tami Tomo are a couple from Spain who jointly run a TikTok account. They post videos dancing with their friends, playing pranks on each other, and showing behind-the-scenes views of how they create their more complex clips.
31. Manjul Khattar — 13 million
Manjul Khattar, a 21-year-old social media star living in India, has found most of his popularity on TikTok, but it’s not where he started. Khattar has popular channels on Instagram and YouTube, but he blew up on TikTok where his comedy sketches have gotten attention.
(Tied) 29. Addison Rae (aka Addison Easterling) — 14 million
Addison Rae — as 19-year-old Addison Easterling is known online — quickly rose to fame after joining TikTok in the summer of 2019. She’s now a member of the collab group Hype House, alongside TikTok sensation Charli D’Amelio, and regularly draws hundreds of thousands of views on videos where she dances and lip-syncs to popular songs on the app.
(Tied) 29. Aashika Bhatia — 14 million
Aashika Bhatia’s claim to fame is a handful of popular roles as a child actress, but she’s moved that following at age 20 over to TikTok, where she shares videos of herself dancing and lip-syncing.
28. Czn Burak (aka Burak Özdemir) — 14.2 million
CZN Burak — whose real name is Burak Özdemir — is the most famous chef on TikTok. He’s known for cooking elaborate Turkish meals while his face features a seemingly permanent, unmoving smile.
27. Cash Baker — 14.5 million
Cash Baker is the younger brother of fellow TikTok star Maverick, with who he releases music. The 16-year-old rose to fame with the song “The Way You Move,” a collaboration with his brother, which went viral on TikTok. The Oklahoma-born Baker brothers also have a TikTok famous sister, Lani.
26. The Stokes Twins — 14.6 million
Alex and Alan Stokes are 23-year-old twins who have channeled the internet’s obsession with twin pairings to go viral and garner a following on YouTube and Instagram.
25. Jason Coffee & Family — 14.9 million
Jason Coffee has shared the antics of his family online to gain a massive following for him and his children: Peyton, Isaac, and Caleb. Coffee’s online pseudonym comes from his time as a Starbucks barista before he started making videos on Vine, and later TikTok.
24. Annie LeBlanc — 15.1 million
Annie LeBlanc’s brand was first tied to her family, since she got her start as one of children in her family’s YouTube channel Bratayley, which has over 7 million subscribers. The 15-year-old was propelled to Gen Z fame, however, after starting her Musical.ly channel and landing a role as one of the lead cast members on the popular YouTube series “Chicken Girls," produced by teen-beloved media company Brat.
23. Lucky Dancer (aka Arhan Khan) — 15.2 million
Lucky Dancer — whose real name is Arhan Khan — has been posting TikTok videos showing off his dance moves since he was 14. Khan, now 18, also runs dance workshops in India in his spare time.
21. Holly H — 16.3 million
Holly H had a moderate following on Vine before it shut down, but has built most of her fanbase through TikTok. The 23-year-old is Britain’s biggest TikTok star, and The Times referred to her in a recent profile as the “virtual best friend/big sister/confidante/girl crush” to millions.
(Tied) 17. Sameeksha Sud — 18.1 million
Sameeksha Sud is known for her comedic sketches alongside two other India TikTok stars, and the three of them altogether run a successful YouTube channel called TeenTigada. The 26-year-old Sud is also an actress, but has gained in popularity thanks to TikTok.
(Tied) 17. Lauren Godwin — 18.1 million
Lauren Godwin frequently produces comedic content based on life as a “normal gal going to school in Houston,” the 19-year-old told Business Insider in July. She is dating fellow TikTok star Sebastian Bails, and the two often produce prank and challenge videos together.
16. Avneet Kaur — 18.6 million
Avneet Kaur first emerged on the scene as a contestant on an Indian reality dance competition in 2010 at nine years old, but has since went on to be a popular actress and choreographer. The 18-year-old Kaur frequently features on her TikTok behind-the-scenes footage from her time on set, and lipsync videos with family and friends.
15. Spencer X (aka Spencer Knight) — 18.7 million
Spencer X is the stage name for Spencer Knight, a beatboxer who shows off his skills to millions on TikTok. The 27-year-old artist has been able to turn professional thanks to a sponsorship from energy drink brand Moster Energy.
12. Jannat Zubair Rahmani — 20.4 million
10. Arishfa Khan — 21.5 million
Arishfa Khan is a 16-year-old girl from India who got her start as a child actress at age 9. However, she gained a major following for her lip-syncing videos on her TikTok account, and has since created a beauty and makeup-centric YouTube channel. Her videos often feature fellow TikTok star Lucky Dancer.
9. Nisha Guragain — 21.6 million
Nisha Guragain is a 22-year-old from India who capitalizes on viral trends by recording lip-sync videos to songs growing in popularity on TikTok.
(Tied) 7. Awez Darbar — 22 million
Awez Darbar is a 26-year-old dancer from India known for posting videos showing his original choreography to viral hits.
6. Gilmher Croes — 23.1 million
Gil Croes is the other half of the wildly popular Croes Brothers, and is one of the older stars on TikTok at age 26. Croes told Business Insider last month that since starting to make videos in 2015, the brothers have been forced to change and adapt in order to maintain popularity on the platform.
“We never get comfortable, can never do the same thing that we were doing before,” Croes said. “You can’t please everyone, but we try to adapt in a way where people enjoy our content.”
5. Charli D’Amelio — 23.2 million
Charli D’Amelio is arguably TikTok’s most famous star. After launching her channel in June 2019, the 15-year-old from Connecticut rocketed to the top of TikTok in just a matter of months through choreographed dances to viral songs. Her breakout success has led her to a spot in the collab group Hype House, an invite to dance onstage with the Jonas Brothers, and a cameo appearance in a Super Bowl commercial.
4. Kristen Hancher — 23.4 million
Kristen Hancher has gained an incredibly large fanbase who have watched the 20-year-old through years of lip-syncing videos and dozens of hair color changes. Now, Hancher is a member of Jake Paul’s Team 10 squad, and lives in the infamous Los Angeles mansion full of social media stars.
3. Riyaz Afreen — 27.9 million
Riyaz Afreen is only 16, but has established himself as an actor and star through going viral on TikTok. He often features other popular Indian TikTok stars on his accounts, including Mr. Faisu and Aashika Bhatia.
2. Baby Ariel — 30.2 million
Baby Ariel, aka Ariel Martin, was the first individual to surpass the 20-million-followers mark on Musical.ly, and her fame has only grown from there. The 19-year-old’s illustrious TikTok fame has led to multiple gigs on Disney Channel and Nickelodeon TV shows.
1. Loren Gray — 38.6 million
At age 17, Loren Gray is the most-followed person on TikTok. At one point, she hosted her own Snapchat show called “Glow Up,” and has garnered nominations for her social media presence at the Teen Choice Awards and People’s Choice Awards. She has also been producing music since 2017, and most recently released the single “Can’t Do It” in May.
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Jeff Fromm: Can you provide some background information on TikTok and why it is so engaging for Gen Z consumers?
Kieran Mathew: In its simplest form, TikTok has won the hearts of Gen Z consumers because it has democratized virality. In the last six months, we have seen explosive growth from hundreds of influencers across the world. The growth rate for the top performers is unparalleled on this platform. As a result, users feel as though they have a tangible chance of going viral and becoming an influencer. The influencer-life is one that speaks to young consumers as it is a means for passive income and fame. From a content standpoint, it is a platform that has enabled everyone to speak in their own language and from a highly unique, creative lense. Although users have taken a liking to dancing videos, skits, 60s vlogs, music, science, and even political videos are also performing incredibly well. This means that users can feel comfortable simply being themselves, creating what they want to create, not only what they think others want to see.
Fromm: Why should brands invest in influencer marketing on TikTok?
Mathew: More than 40% of TikTok users are aged 16-24 and 90% of those users go on the app more than once daily. As a result, the platform provides a unique and targeted means of reaching Gen Z consumers. The biggest upside on TikTok is sound. The significant majority of content on social platforms is consumed without sound. In contrast, all TikTok users are watching content with sound on. To understand the significance of sound, consider watching a movie without it. It is a lot harder to drive emotional reactions and engagement without the climactic crescendos of music and voices. The same can be said for ads. The additional benefit is that sounds-alone can go viral on TikTok. When creating content, users will often start with audio, working to create 15-60 second content around it. That means brands which create quirky and engaging sounds have the opportunity to capitalize on incredible user-generated content. Cash App is a shining example of this with their feature in Roddy Ricch’s ‘The Box.’ The song was not created for TikTok, but it did become a viral sound on the platform leading to hundreds of millions of additional impressions.
Fromm: Aside from the opportunity to engage users with sound, how does this differ from other platforms?
Mathew: TikTok is fascinating because users spend more time on content discovery than engaging with those they already follow. If you think of Instagram, Facebook, or Snapchat, time is predominantly spent consuming content from users one already follows. In contrast, TikTok users spend most of their time on the ‘for you page’ which showcases content from all users on the platform. Some of the content is viral while other content is local and will have very little views or engagement. This is why I feel that the platform has democratized virality, it is providing everyone with the opportunity to be discovered, not just prioritizing content from people who have already amassed a large audience. The algorithm also favors local content which means that influencer campaigns can still be targeted.
Fromm: What should marketers know when planning and executing campaigns?
Mathew: Reach is not as predictable on TikTok. When we invest in Instagram influencers, we have a strong idea of the impressions and reach that will be achieved. Given TikTok is predicated on content discovery, this predictability does not exist. As a result, I recommend investing in multiple pieces of content to maximize upside but also mitigate the risk of having content underperform. This also will provide marketers with the opportunity to test multiple forms of creativity from brand initiatives to conversion-focused content. Marketers will want to maximize their upside by having partners share content that is aligned to their brand and top-performing posts. For example, if you are partnering with a dance-influencer, get creative on inserting your product and service into a new routine with your own sound.
I would also encourage marketers to scroll through each prospective partner’s account and see much views and engagement fluctuate on different pieces of content. If the numbers fluctuate significantly, I suggest building a performance-based compensation model instead of a flat fee. Marketers must also be careful if they are trying to capitalize on viral content. Whether it is a viral sound, dance move, or skit, these trends rise and fall fast. One must act very quickly to capitalize on it or content will be quickly deemed cringe and fall flat. As on all social platforms, request audience demographic information to verify that their partners are reaching the target market.